Medix Biochemica Welcomes Petra Furu as Vice President of Immunoassay Business Unit

We’re pleased to share that Petra Furu has recently joined Medix Biochemica as Vice President of our newly established Immunoassay Business Unit. Petra brings a strong track record in diagnostics and global business leadership, having most recently led the reproductive health business at Revvity. Her appointment marks a significant step in strengthening our focus on immunoassay solutions and expanding our global capabilities in this critical area of in vitro diagnostics.

A Message from Petra

“I am happy to join the Medix Biochemica team leading the newly formed Immunoassay Business Unit. For me, purpose in work is key, and I believe in putting the customer at the centre helping them succeed as one of the key drivers for success. I am excited to work with skilled people that are well positioned for providing customers with innovative and high quality solutions and an organization that shares the same passion, and I believe we are well positioned for the future.”

Supporting Growth in a Milestone Year

Petra’s arrival comes as Medix Biochemica celebrates its 40th anniversary - a milestone that reflects four decades of scientific excellence, innovation, and trusted partnerships. The launch of the Immunoassay Business Unit is part of our broader strategy to deepen our expertise in core diagnostic technologies and deliver even greater value to our global customers.

Driving Innovation in Immunoassay Development

The Immunoassay Business Unit plays a central role in Medix Biochemica’s mission to support diagnostic manufacturers with high-quality antibodies, antigens, stabilizers, and other critical raw materials. Under Petra’s leadership, the unit will focus on accelerating product innovation, enhancing customer collaboration, and expanding our global reach in immunodiagnostics. Petra’s leadership style - centered on purpose, teamwork, and customer focus - aligns perfectly with Medix Biochemica’s values and vision for the future.

Please join us in welcoming Petra to the Medix Biochemica team!